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Every photograph begins with an idea. The job of a photographer is to not only capture the vision, but manipulate it into art, bigger than life and beyond any initial expectations.
After more than 20 years of experience in the world of marketing and communication, Pascal Dekoninck has decided to redirect his career and put his skills at the service of companies as part of the development of their image.
He currently resides in Belgium, and regularly travels for assignments working between Belgium and France.
As image hunter for over thirty years, he specializes in fashion and advertising photography. For him, the magic of photography brings another look to the world. It allows him to tell a story, capture emotions, capture an atmosphere, freeze an impression.
His « light-motive » is to magnify moments, objects and persons in front of his lens. Multifaceted creator of images, his personal work is fueled by a real passion for portraiture, beauty, nature and unexpected encounters. At the heart of this passion is a creative spirit, an innate curiosity and an ever-renewed interest in colors, shapes, lights and the people he meets.
Passionned since his childhood, he declines light with sensitivity in his portraits and underwater photography.
For more than 20 years he photographes the fascinating colourfull underwater world, and progressively develops artistic images.
In 2016 his work was appreciated by the Federation of European photographers (FEP) who certified that he achieved the internationnally acknowledged technical and artistic standard in underwater photography and delivered his « Qualified European Photographer » label.
His encounter with Pascal Dekoninck will help him develop new collaborations in commercial photography and advertising in their photo studio.